With more than 2 billion smartphone users globally, spending on mobile advertising has increased dramatically as marketers look to capitalise on the growing mobile market. But as advertising revenue is diverted away from desktops, the battle against fraudsters has gone mobile too. According to research by...

The mobile app market will have to gear up for the fight of its life against install fraud. The app market is growing, but so too – predictably – is the risk of fraud.  In fact, it is becoming so common that it is presenting a...